Combating Lockdown Head-on With A Marketing Innovation Of A Contest Cum Standup Comedy By TREC – The Real Estate Company Led By Ramesh Jogani
Widely recognized for his contribution to the Indian real estate sector, Mr. Ramesh Jogani – Managing Director, TREC- The Real Estate Company, has launched a unique, innovative strategic marketing campaign during lockdown to connect with audiences in a format that is interactive, informative and entertaining. This marketing tool being implemented in the real estate category for the first time ever is an online contest cum stand-up comedy act will set a benchmark for everyone to follow. This campaign is for his landmark development Aangan in Matunga (W) under his development arm TREC- The Real Estate Company.
The contest is based on his project ‘Aangan’ in Matunga West and mirrors his experience in real estate, design and aesthetics. This marketing tool is different, unique and creative and the popular stand-up comedian Anirban Dasgupta will conduct the event in a similar creative, unique, and aesthetic manner by leveraging his creative capabilities as a comedian on 29th May 5pm – 6pm (IST). There will be a cash reward prize and a gift for every participant thereby making it a win-win scenario for all. The online event is expected to garner mass participation and is slated to set a benchmark and stand out as a clear differentiator in the overcrowded advertising and marketing space. This game changer concept addresses the communication need of being relevant, being informative and driving a strong call to action.
Speaking on the occasion, Ramesh Jogani, Managing Director, TREC, shares that, “We have been pioneering development, redefining communication and singularly focusing on a value proposition we can offer through every project we undertake. Story-telling as a narrative and being inclusive in our execution is inherent to us and hence, in these extraordinary times we have been identifying opportunities that can be implemented virtually to continue maintaining an empathetic dialogue with our consumers. The objective is to create a moment where we are all taking a break from the routine and getting to understand our stakeholders better, as compared to the ‘business as usual’ scenarios where discussions are limited, predefined as a monologue and where time eternally is distributed”.
A respected and credible businessman with over 3 decades of a legacy built across Mumbai and Pune, 22mn sq.ft delivered , over 4200 crs funds managed hehas been identified as a ‘Value Builder’ by Forbes. Like all of his projects that offer a great location, superlative design, choicest amenities, perfect pricing Aangan is a step further and is a co-created women centric theme project in the micromarket of Matunga (W) in Mumbai. The 31 storey residential landmark that’s an ode to women offers well planned 2BHK residences with amenities like gym, swimming pool, rooftop Aangan, kids play area, business lounge, multipurpose hall, sea- view, city-view, safety and security features, work stations to enable work from home amongst others are nothing short of perfection.
For further information please contact: Sonal Seth-9820135351 or email at sonal.seth@trec.online
