WILD TIGER FINALLY ROARS INTO KERALA
Wild Tiger Rum which is India’s first and only Premium Rum was launched in Kerala recently. The made in Kerala brand was launched globally in 2016 and captured the fascination of International customers in 30 countries including UK, Denmark, Sweden, Poland, Canada and even Caribbean countries like Barbados. The brand was introduced to the Beverage corporation and Consumer Fed shops in Kerala recently, and is now available across all the premium shops and bars in the state.
The Brand is owned by a young Keralite entrepreneur, Mr. Gautom Menon, who is recognised by GQ Magazine as “50 most Influential Young Indian’s”. Wild Tiger Rum is produced in the family operated SDF Distilleries in Pampadi, Thrissur district, Kerala state. It’s the most premium offer in the entire Rum range and is price at Rs. 1500 for a 750ml bottle.
Gautom Menon, the founder and owner of Wild Tiger shares that, “Consumers, especially the westerners and travellers love our product for its unique design and delectable taste. The brand has won many International awards for its Quality Taste and Attractive Packaging, and now the response from recent launch in Kerala has been amazing”.
The beautiful bottle is made from Velvet fabric which looks and feels like a real Tiger skin, and it grab’s attention in shops and bars. Every bottle also comes with a replica Tiger Claw. According to ancient Indian mythology it was worn to keep the evil away and symbolise “No Fear”. As we know the Tiger is a majestic creature which does not fear anything. Every bottle has a unique stripe design pattern just like each Tiger, making every bottle a unique collectible, souvenir and a great gift for consumers. The brand can be found at many leading duty free’s around the World including airports of Auckland, Singapore, Bangkok, Muscat, Sharjah, Barbados, Chile to name a few. It’s also available on leading cruise’s in Europe and Caribbean.
Wild Tiger Rum is an ethical and responsible brand too as it supports Tiger Conservation in South India. 10% profits are donated for Wildlife projects. Today there is only 2200 Tigers in the forests, this used to be around 40,000 few decades ago. The brand is committed to the cause and works with Sathyamangalam Tiger Reserve and soon with Wayanad Tiger Reserve in Kerala. The company also employs and empowers 200+ village women who hand pack every bottle at their distillery in the state of Kerala, India.
Many consumers do not realise the fact that India is the origin of Sugarcane and Rum. Our forefathers have been consuming it for over 6000 years. It spread from India to the rest of the World. Even today India is the world’s largest consumer and producer of Rum followed by USA and Philippines then the Caribbean nations.
Wild Tiger Rum is currently sold in all continents and over 30 countries Worldwide within a short span of two years and is the only Indian liquor brand available on Land, Air and Sea.
For Trade & Press enquiries, please contact Mr. Sasidharan on +91 94888 62445 or mail to gautom@wildtiger.in
